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Organizational Culture and its Influence on Managing of the Company
Ondrůjová, Lenka ; Pokorný, Jiří (advisor)
This diploma thesis deals with the issue of influence of corporate culture on the staff productivity in COMGUARD a.s. company. The result of the survey are propositions for this company and their factual application which concerns mainly the ethical code, a training plan, a special fund, individual assessment, and information protection. The closing part of this diploma thesis includes realization and adjustments of the corporate culture aimed at increased staff productivity
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www.arthistory
Kopecká, Martina ; Šedivá, Barbora (referee) ; Stratil, Václav (advisor)
The apparent switch of the stated topic and name of the thesis from Art History to the actual name of the video Inside and Outside the Window became specifically meaningfull to me in that it reflects my own search for understanding, meaning and finding my own place in life and society. The term art history becomes one of many symbols of understanding and learning about a certain topic and it's value system. History of Art and it's evolution is first presented as a unified story, to be learned and accepted on face value as the only truth. But at a certain point it begins to unravel and fall apart and one is forced to doubt exactly those learned and accepted values. What was once accepted as observed or directly experienced is suddenly questioned not only through historical revaluation, but also personal introspection, rejection of absorbed values and a search for new and inherent personal values. But I myself am becoming a part of history and I am no longer the observer, but become the observed and I begin to realise that the newly discovered values are just a revised version of the old and learned ones.
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Concept for Organizational Culture Change in the SILGOR, a.s. Company
Tošerová, Valérie ; Orlík, Adam (referee) ; Konečná, Zdeňka (advisor)
The aim of this thesis was to summarize the theoretical knowledge related to the concept of organizational culture, describing the most important functions, elements, structures, typology and methods for its analysis. Based on the analysis of organizational culture in the organisation was outlined the current organizational culture through the use of systematic observation and investigation using interviews, written methods of interviewing and document analysis of the organization. Then the deficiencies in the organizational culture of the organization have been detected and the actions and recommendations for improving the current situation towards the desired organizationa culture have been suggested.
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Picnic
Rafaelová, Kateřina ; Merta, Johana (referee) ; Artamonov, Vasil (advisor)
The final work aims to communicate via simplicity in painting's form related to family background. Trough the banalized motives I'm letting the spectator to stop for a while and think about the values of family sharing.
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Marketing Strategy Proposal
Kovář, Pavel ; Kejduš, Jan (referee) ; Chalupský, Vladimír (advisor)
The work deals with the design of marketing strategy for the company Akademie realit Ltd., next for the new company PROPERIA GROUP Ltd., which are engaged in mediation sales and rent property. Analysis of the external and internal environment recommends strategies to increase the company’s competitiveness in the market. The work includes concrete plans of promotion activities, which should ensure to build a strong brand. The work also mentions strategical objectives, mission, vision and company values.
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Development of BALA Company Retail Marketing Mix
Bujáková, Veronika ; Kovář, Pavel (referee) ; Mráček, Pavel (advisor)
This diploma thesis proposes a design on improvement of the level of current marketing mix in a selected bussines. First part is devoted to marketing theoretical knowledge describing its individual tools. Second part is practical and it focuses on analysing the current marketing mix, internal and external environment of the bussines. In the conclusion, a proposal of possible improvement of the marketing mix is drawn based on the analytical part.
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How will we live together?
Wintner, Roman ; Kocián, Václav (referee) ; Kratochvíl, Jan (advisor)
In my thesis How We Will Live Together I deal with the phenomenon of participatory housing. The first phase of the thesis is a research in which I analyse types of community housing from abroad, I examine the history of collective housing in the Czech Republic. I focus on different possibilities of participation within housing, which I demonstrate with real examples. I try to point out the still insufficient support of similarly oriented projects that could have a positive impact on the development of the housing issue in the country. In the second phase of the thesis, I develop a characterization of a fictive group of people, a community, on which I try to demonstrate the functioning and feasibility of a participatory housing project and the bottom-up model. The result is an architectural design on the site of the former sugar factory in Šlapanice, taking into account the interests and needs of the site and the community. It is a kind of reflection pointing out the possibilities and variability of the implementation of such a project in specific Czech conditions. I am basing my ideas on a foreign model, which I am trying to transfer to the territory of a more relaxed development. An important consideration in the work is given to the questions of the future in connection with housing. In the project I am working with the design of 5 different buildings, one of which also serves as a common centre for the community. The buildings are characterised by different approaches to design according to the individuality of the group of owners. I bring further considerations of possible functioning through the different zoning of the plots without strict subdivision and the different approach to the use of cars. As a paradoxical response of future housing, I bring a return to tradition and customs similar to the village environment. Not only in connection with cultivation, poultry farming, escape from hecticness, but especially with an orientation towards real values and healthy relationships, which can be mediated precisely by participatory housing.
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Improvement Suggestion for the Organization Culture
Kazda, Zbyněk ; Baranová, Jaroslava (referee) ; Pokorný, Jiří (advisor)
This Bachelor’s thesis deals with the problems of the organization culture. You will find there the fundamental demarcation of the organization culture from the assorted authors and the most important theoretic definitions. It analyzes the organization culture in the company KAMPOS, s. r. o. I used the interview for the research on the current organization culture. The conclusion of this thesis contains the summary of the problematic sections and the proposal of the possible improvements or innovations.
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Proposal for the Improvement of the Company´s Culture
Vacenovská, Jitka ; Sršňová, Gabriela (referee) ; Pokorný, Jiří (advisor)
Master’s thesis is focused on description of the present state of organization culture of the company Epcos s. r. o. The thesis produses the disposal for upgrading organization culture. Part of own work is the proposal of ethics code for company Epcos s. r. o., proposal of vision of the company, and creation and evaluation of questionnaire which refers to the communication related to the organization culture.
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Spiritual ecology: association Zeměsouznění
Skoumalová, Tereza ; Spalová, Barbora (advisor) ; Divíšek, Tereza (referee)
This paper deals with spiritual aspects of environmental movements. For my research, I chose the Zeměsouznění association, which is currently working on a construction of the first Czech ecovillage on the land of the former village of Pěčkovice. Through qualitative research, I have tried to answer questions about motivation and interest in environmentalism and spirituality, how these two topics interact. At the same time, the work explains their connection with the project of exposing the ecovillage. The concept of spiritual ecology is not yet rooted in the Czech context, and therefore this work deals with how spiritual ecology manifests itself in the Czech Republic. I try to answer in what ecology can manifest itself spiritually, what value systems the members of the association play and what role the community plays in the association.
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